In January of 2004, some crazy kooks brilliantly filed papers to trademark the name "Jesus Juice," also known as slang for what Michael Jackson called the wine he allegedly plowed kids with in soda cans. Actress Dawn Westlake and Bruce Rheins, a veteran CBS Evening News producer, hope to market a "Jesus Juice" merlot. According The Smoking Gun, the wine label "features a Michael Jackson-like figure appearing to be crucified." The logo is "a photo of a barely clad man with a sequined glove, shiny loafers, stringy hair, and a black fedora that obscures his face." USPTO officials are still reviewing the trademark application.
Not surprisingly, Jackson & his lawyers are tres not pleased and his spokeswoman Raymone Bain tells the NY Daily News, "I fully expect that [Mr. Jackson's lawyers] will have an objectionable response." Gee, no kidding. Now Rheins has told the NY Daily News that the idea was only in fun and not meant to make big bucks. "My wife and I are hobby winemakers," he said. "We made a few bottles for friends. We never wanted to sell it. We only trademarked it because we didn't want other people to try to make money off it. "I apologize to anybody who is offended by this. It was an irreverent idea that, in hindsight, I would discard — just like I'll probably discard those labels."